Designed in LA, worn everywhere

We may hang our hats in sunny California, but we're on a global mission to deliver incredible eyewear that empowers people to explore more, worry less, and live always in the moment.

Shaking up the industry

The eyewear business is dominated by a single massive company, and they have little incentive to move beyond the bulky and breakable frame construction of yesteryear. We've assembled a team of designers, engineers, and eyewear veterans to wipe the drawing board clean and create frames that the 21st century deserves.

Always  ROAVing

We're driven by the never-ending search for awesome new experiences. Help us spread this message by tagging  ROAVing on Instagram and sharing your stories and images of adventure.